摘要：农家乐旅游是一个新兴的特色旅游项目，这种旅游项目在欧美一些发达国家已具有一定的规模，而在中国，农家乐旅游刚处于起步阶段。本文主要对仪征市月塘乡的旅游资源类型进行了系统的阐述，并运用swot分析法对月塘乡的旅游资源开发条件进行分析，从优势、劣势、机遇以及挑战四个方面对月塘乡内部和外部进行了评价，在此基础上，对月塘乡农家乐的健康、多向和可持续发展提出了建议。相信在坚持生态旅游和可持续发展政策的前提下，能够促进经济、自然、社会的和谐发展，为农家乐旅游营造一个美好的前景。

关键词：农家乐，swot分析法，旅游开发，月塘乡

Abstract: Farm tourism is a new special tourism project which has had a a certain scale in some developed countries in Europe and America. However, in China , farm tourism is in the initial stage. In this paper, I conduct a systematic exposition of the tourism resources in Yuetang Town and use swot analysis method to analyze its development conditions, evaluating from the advantages, disadvantages, opportunities and challenges four aspects of the internals and externals in Yuetang Town. On this basis, I make some recommendations on the healthy, multi-directional and sustainable development of the farm tourism in Yuetang Town. Adhere to the premise of eco-tourism and sustainable development policy, it is useful to promote the harmonious development of economy, nature and society and to create a bright future for farm tourism.

Keywords: Farm tourism        Swot analysis method          Yuetang Town        Tourism development conditions