摘要:我国国民经济继续快速发展，产业结构不断优化，企业竞争力持续增强，所以对外贸易保持了强劲增长势头。近年来，湛江市高度重视发展海洋经济，在海关、外经贸等政府职能部门的全力帮扶下，充分发挥海洋资源优势，大力发展蓝色产业，但是同时，在湛江水产品一方面自身存在发展问题，一方面国际对湛江水产品出口贸易产生了质疑，国际市场“绿色壁垒”日益森严，许多国家不断提高对水产品的准入门槛。本文论述了湛江水产品与出口现状及存在的问题，并在此基础上深入剖析了湛江水产品企业出口贸易的竞争优势。从提高质量安全意识、差异化竞争策略、一体化模式等角度出发，探讨了全面提升湛江水产品企业出口竞争力的对策与建议，以促进湛江水产品贸易产业健康发展。

关键词: 湛江 水产品  出口贸易  对策

Abstract:China's national economy continues to fast development, the industrial structure continuous optimization and increase the competitive power of enterprise, so foreign trade maintained strong growth momentum. In recent years, zhan jiang city attached great importance to the development of the Marine economy, customs, foreign trade, in the effort to help the government functional departments, give full play to the advantages of Marine resources and promoting the development of blue industry, but at the same time, in the zhanjiang aquatic products on one hand's own existence development, on the one hand, international in zhanjiang aquatic products export trade had the question, the international market "green barrier" increasingly heavily fortified, many countries improve the threshold of aquatic products. This paper discusses the zhanjiang aquatic products and export situation and existing problems, and based on this, it discusses zhanjiang aquatic products of export business of enterprise competitive advantage. Improve the quality safety consciousness, from the differentiation strategy, such as integration mode competition Angle, discusses the zhanjiang aquatic products improve enterprise export competitiveness countermeasures and Suggestions in order to promote the healthy development of zhanjiang aquatic products trade industry.

Key Words： zhanjiang，aquatic products，export trade，counterplan