摘要:广州作为国际大都市，既是华南的经济中心，也是港澳通往内地的中转站，凭着优越的地理位置，成为许多商品大发展的栖息地。化妆品行业作为近年来发展得最为快速的一个行业，在广州这样优越的地理条件下，更是发展神速，很快就成为了一个旺盛的行业，而且不论是进口还是出口，每年都能创下新佳绩。但是发展快速的前提下，广州市的化妆品市场还是存在着一定的弊端，而本文就是通过对广州市化妆品产业进出口贸易存在的一些比如绝大部分市场都是被国外品牌占领，国产品牌自身存在很多不足等问题进行探讨，并结合波特钻石模型分析和提出从政府和企业两方面着手的解决方案，提高广州市化妆品市场和国产品牌的竞争力。

关键字：广州，化妆品，进出口贸易，波特钻石模型

Abstract:Guangzhou as an international metropolis, both the economic centre of south China, and Hong Kong and Macao region to the mainland, with excellent geographical location, become great development of many goods habitat, particularly as international products in the import and export port and the development of trade in the unique superiority. The cosmetics industry in recent years as the most rapid development of an industry, in Guangzhou such superior geographical conditions, but also a developing fast, quickly became a strong industry, and whether the import or export, every year to set a new record. But fast development, under the premise of Guangzhou cosmetics market still exist certain disadvantages, and this paper is to Guangzhou cosmetics industry through the import and export trade there exist some problems are discussed, and according to the potter diamond model analysis and put forward a series of solutions, improve the Guangzhou cosmetics market and homebred brand competitiveness.

Key Words：Guangzhou，，Cosmetics，Import and export trade  Potter diamond model