摘要:网络购物作为一种新兴的购物方式，具有方便快捷、物美价廉等显著优势。这些优势使得网络购物从产生到现在得以快速发展。然而，网络的虚拟性给网络购物带来了许多不确定因素，并且网络购物存在网络欺诈、虚假信息、举证困难等风险严重威胁消费者的权益。如何保障网络购物中消费者的基本权益免受侵害，推动网络购物的健康发展，已然成为一个急需解决的问题。基于此，本文从网络购物消费者权益保护的必要性出发，介绍了我国网络购物消费者权益的立法现状，分析了网络购物消费者权益保护的不足，最后通过借鉴国外网络购物消费者权益保护的相关规定，对我国网络购物消费者权益保护提出几点建议。

关键词：网络购物；消费者权益；保护；不足；建议

Abstract:Online shopping as a new shopping way with convenient，excellent quality and inexpensive and other significant advantages. Thanks to these significant advantages, it has boomed quickly from its beginning to now. However, the virtual network to the online shopping has brought many uncertain factors，and Internet shopping network fraud, false information, the burden of proof is difficult and risk a serious threat to the interests of consumers．How to protect consumers in online shopping from the infringement of basic rights, and promote the healthy development of online shopping, have become the problems which need to be solved urgently. This paper, starting whit the necessity of the online shopping the protection of consumers' rights, introduced our country online shopping consumer rights legislation present situation, has analyzed the online shopping consumer rights and interests protection insufficiency. Finally, through drawing lessons from foreign online shopping consumer protection regulations, to our country online shopping consumer rights and interests protection suggestions．

Key words: online shopping；the rights and interests of consumers； protection；insufficient；suggestions

网络购物已经逐渐成为大众消费生活的主要途径。但是，网络的虚拟性给网络购物带来许多不确定因素，使得在网络购物过程中时常出现侵害消费者合法权益的情形。我国对网络购物消费者权益保护的力度还很弱，现有法律规定过于简单、笼统、可操作性不强导致消费者在参与网络购物过程中不断遇到一系列法律解决不到的问题，消费者利益得不到保障。因此，笔者打算谈谈关于网络购物消费者权益保护个人粗浅的看法。