摘要:目前我国商标侵权案件与日俱增且呈现多样化趋势，因此如何正确认定商标侵权行为显得尤为必要。加强商标权保护，不仅是保障消费者和生产经营者利益的需要，也是实施国家知识产权战略的必然要求。然而，我国商标法是以商标标识和商品或服务是否相同或近似作为商标侵权判定标准的，这既不符合商标功能的定位，也不利于制止商标侵权行为。本文试图从我国商标法律规范的实际出发，论述了我国商标侵权判定在立法规范和相关制度方面存在的不足，同时借鉴国外商标侵权判定标准的相关经验，进而提出完善我国商标侵权判定标准的建议。

关键词：商标；商标侵权；混淆可能性；消费者

Abstract:Cases of trademark infringement in China are emerging one after another and the forms of infringement become diversified. Therefore, it is particularly necessary to define the trademark infringement. Strengthening the protection of trademark, is not only the needs of protecting interests of consumers, producers and operators, is but also inevitable need to implement the national intellectual property strategy. However, in the China’s trademark law that trademark and the goods(or service) are the same or similar is considered as the standard of trademark infringement; this standard does not accord with the function of trademark, or stops behavior of trademark infringement. The article tries discourses the existing problems in the judicial practice and legislation in China, while learn the foreign the judging standard of the trademark infringement, further puts forward suggestions of the judging standard of the trademark infringement.

Key  words: trademark；trademark infringement；likelihood of confusion；consumers