摘要：品牌服饰店的直接体验对象是服饰产品，它们的色彩、图案、款式、质地、做工等都是衡量商品质量和特色的因素，带给客人的主要是感官方面的体验。作为品牌店面的设计，要做到光彩夺目的效果，要更好的突出服饰产品的特点，为品牌做好推销的作用。因此灯光照明的作用也是不可低估的，它能渲染商店气氛，烘托环境，增加店铺门面的形式美。照明设计的意义就是为了更好的突出服饰店服装及饰品的特色，提升顾客的购买欲。店面中灯具的颜色、型号都要与该服饰的色彩、质地、风格相互呼应，而且整体搭配使品牌服饰店装饰得体，以突出品牌服饰店的档次与特色，营造一个良好的空间氛围，让顾客能更好的体验到照明带来的舒适。为了不破坏整个店面的整体色彩设计，一定要注意光与色彩的相互配合。为了增加空间效果，丰富和改善造型的某些要求，可利用光的变化、分布来创造各种视觉功能。

关键词：品牌服饰店 照明设计 氛围

ABSTRACT:Direct experience of the brand boutiques are apparel products, their colors, patterns, styles, textures, and so is a measure of the quality of goods and workmanship characteristic factors, primarily sensory experience to the guests. As a branded storefront design, to dazzling effect, to better highlight the characteristics of garment products, get marketing role for the brand. Lighting effect is therefore also should not be underestimated; it would render the store atmosphere, set off the environment, increasing the beauty of facades of shops. Significance of lighting design is to better highlight the characteristics of clothing store clothing and accessories to enhance customers ' desire to purchase. Shop lamps in color, model, and this corresponds to the color, texture, style of dress, and the overall mix of branded boutiques decorated appropriately, to highlight the brand clothing store grades and features, space and create a good atmosphere, so customers can better experience the lighting brings comfort. In order not to undermine the overall color of the entire storefront design, it is important to note the interaction of light and color. In order to increase the spatial effect, enriched and improved modeling of certain requirements, changes, and distribution of the light can be used to create a variety of Visual function.

Keywords：Brand boutiques；Lighting design；Atmosphere

　　　室内照明设计除了具备最基本的功能（即照度值、照度均匀度等），还应满足眩光控制、色彩、阴影表现、室内各表面亮度化、照度稳定性等照明质量的要求，因此现在国内外设计师主要从统一性、艺术性、舒适性等方面对室内空间进行照明设计。光源的质量能够给人的视觉带来一定的舒适感，所以在进行照明设计时，首先应了解室内的形状、总体装饰色彩及风格，全面考虑光源、光质及灯具造型，以达到整体的视觉效果；其次需利用光的不同照射方式，得到不同的造型效果；除此之外，灯具的类型、照明的方式、照度的高低、色度的变化等，都应与其要求相一致。