摘要:在21世纪的“读图时代”的背景下，招贴设计发展迅速。招贴已经成为商业活动和社会交流的最有效的信息传播媒介之一。色彩给招贴设计带来更多的活力和生机，并且影响着人的心理与情。，色彩是招贴设计中至关重要的要素之一。

　　　以往招贴设计中色彩的技能运用相对单一和乏味，已经远不能满足现代被视觉围绕的人们的需求。现今招贴设计中色彩的运用要求对色彩进行有效、合理、科学的利用,尽可能地使主题形象鲜明夺目、生动有趣、包含意境。

　　　本文对色彩在招贴设计中的表现形式，招贴中色彩的特点、以及色彩的作用等方面作了探讨。通过解析色彩在招贴设计中的应用，体现出色彩对招贴设计的影响力和深远意义，并进行总结，做出自己对色彩新认识中的新思考。

关键字：招贴设计  色彩  运用

Abstract:In twenty-first Century the "interpret the images era" under the background of rapid development, poster design. The poster has become one of the media business and social communication. Color for the poster design full of vigor and vitality, and affect the psychological and emotional people. Color is an important factor in poster design.

　　　The color in the poster design skills monotonous and boring, can not meet the demand of modern people for visual information. The colors were effective, reasonable, scientific use modern poster design, as far as possible to make the theme image bright, lively and interesting, contains the artistic conception.

　　　In this paper, the form of color in the poster design, poster color features, and the role of color are discussed. Through the analysis of the application of color in the poster design, poster design reflects the color of the influential and far-reaching significance, make new understanding of their color when thinking.

Keywords: Poster design; Color; Application