Abstract：This dissertation tries to make a research on Chinese web names according to the theory of “Semiotics”. With the rapid development of internet, the number of netizens tend to increase day by day, and web names inevitably become popular phenomenon. It is not only useful passageway for people to participate in various net activities, but also a part of netizens’ self –identity extension. Web names are the epitome and the treasury of contemporary culture, besides, it is a mark of new trend of language in the information age with diversified nature. Web names can be taken possibly to unveil the condition and the development of language and culture. This paper will make an analysis about collected names and further the hot research to finally provide some new opinions about the situation. Some obvious differences are clearly shown in Chinese web names in terms of their structure, content and cultural meaning, so it is the key and innovative point of this paper.

Key words： web names ;symbol; cultural inclination

摘要：本文试图从文化角度对中国网名进行研究。随着网络的飞速发展、网民的人数日益增多的趋势，网名也变成了不可忽视的一个现象。它不仅仅是个让人们参与网络各种各样活动的有用“通道’’，而更是网民的自我延伸、象征身份的一部分。网名不但是当代文化倾向多姿多彩的缩影，也是在我们信息时代、多元化时代，语言发展新趋势的标志。正因为网名具有揭示语言文化状况及发展趋向的可能性，本文借助符号学的相关理论对中国网名进行分析，希望进一步深化此热门研究领域，提供一些见解。中国网名在结构、内容和文化含义上都存在一些明显差异，而探讨影响这些差异的不同文化背景正是本论文的重点及创新之处。

关键词：网名；符号；文化倾向