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TABLE OF CONTENTS

ABSTRACT

摘 要

1-INTRODUCTION-1

2-ADVERTISEMENTS OF SPOUSE CHOOSING BETWEEN CHINA AND AMERICA-

2.1Chinese Spouse Choosing Advertisements-4

2.2American Spouse Choosing Advertisements-7

2.3 Summary-10

3-CULTURAL ANALYSIS OF THE DIFFERENCE IN SPOUSE CHOOSING VALUES BETWEEN CHINA AND AMERICA-12

3.1 Chinese Collectivism and American Individualism-12

3.2 Marriage Values of Chinese and American-14

3.3 Different Beliefs between Chinese and American-16

3.4 Different Situation of Masculinity-17

3.5 Different Time Orientation-18

4  CONCLUSION-20

REFERENCES-22

附录A-23

附录B-28

Acknowledgements-34

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