Abstract:Grice’s conversational implicature is one of the most important theories in pragmatics. In   the study of feminine image, women’s conversations occupy an increasingly important position. It is rare to study female characteristics according to pragmatics. From the perspective of the cooperative principle, taking the American TV series "Ugly Betty" as the object, the paper studies the heroine Betty’s violation of cooperative principle in order to achieve the goal of reconstructing feminine image. It is found that Betty violated the maxim of quality most often. Moreover, these conversational implicatures show us a kind, stubborn and filial woman who is poor in expressing her love.

Key words: cooperative principle; conversational implicature; feminine image

CONTENTS

摘要

Abstract

1. Introduction1

2. Literature Review .2

3. Cooperative Principle.3

4. Application of CP in molding feminine image  5

  4.1 Sensitive

  4.2 Kind and helpful

  4.3 Filial and love her family

  4.4 Gradually matured

  4.5 Stubborn and principled

5. Conclusion11

Bibliography 13

Acknowledgements 14