Abstract

As globalization of world economy gains momentum, business activities among countries have become more and more frequent. Business negotiations not only play an important role in activities, but also provide ways to achieve win-win cooperation. This thesis is based on the intercultural communication theories, and expounds some language strategies like:insisting on being polite , agreeing with others frequently, finding ways to express language passionately and so on. By taking specific examples to find a coherent point between different cultures and reducing existing obstacles, the ultimate goal is to achieve the desired effect.

Key words: Intercultural communication; business negotiation; language strategies

Contents

Abstract

中文摘要

1 Introduction-1

2 Literature Review-2

 2.1 Studies abroad-2

 2.2 Studies at home-3

 2.3 Supplement of previous studies-4

3 Language Strategies in Intercultural Business Negotiations-4

3.1 Language strategies and business negotiations-4

4 Applications of strategies in intercultural business negotiations-9

4.1 A discussion of four feasible language strategies-9

4.2 How to adapt these four language strategies to negotiations-14

4.3 Further introduction of other language strategies -15

5 Conclusion-16

References-17