Abstract

This thesis mainly analyzes the application of euphemism in business negotiation. The aim of this thesis is to study the importance of how to use the language appropriately during business negotiation in order to develop international trade cooperation between countries successfully. Firstly, the author introduces the definition and characteristics of euphemism and the related study of euphemism in business negotiation. Then, the author shows the application of euphemism in business negotiation, such as the application modes of euphemism and problems should be concerned. The last part of the paper is to give strategies towards business negotiation. 

Keywords: euphemism; business negotiation; application

Contents

Abstract

摘要

1. Introduction-1

2. Literature Review-1

2.1 Definition of euphemism-1

2.2 The characteristics of euphemism-2

2.3 Related study of euphemism in business negotiation-3

3. Applications of Euphemism in Business Negotiation-3

3.1 The application modes of euphemism-4

3.2 Problems should be concerned-10

4. Strategies towards Business Negotiation-11

4.1 Being tact and generous-11

4.2 Showing modesty and sympathy-12

4.3 Minimizing dispraise of others and seeking consensus-13

5. Conclusion-13

Works Cited-15