英译中化妆品商标名称中的文化因素和翻译策略_英语论文.doc

资料分类:英语论文 VIP会员(白鲸)分享原创毕业论文参考材料更新时间:17-11-15
需要金币1000 个金币 资料包括:完整论文 下载论文
转换比率:金额 X 10=金币数量, 例100元=1000金币 论文字数:5448
折扣与优惠:团购最低可5折优惠 - 了解详情 论文格式:Word格式(*.doc)

Abstract: Cosmetic brand names translation is becoming more and more important in the field of                  translation. Brand names are characterized by rich culture, geographical environment, ethnic and aesthetic characteristics. It should retain the elite of the language and conform to the consumer psychology. So cosmetic brand names translation is not a simple inter-lingual transformation, but a cross-cultural activity which requires the translators can flexibly use Chinese and English, and should take into account customs, aesthetic value and other aspects among different cultures, and fully grasp the similarities and differences between two cultures. In the process of translation, translators can smoothly adopt the methods like transliteration, free translation, and combination translation. Therefore, this paper mainly detects the cultural factors and explores the translation strategies of brand names translation from cultural perspectives. 

Key words: cosmetic brand names; translation; cultural factors; translation strategies

 

CONTENTS

Abstract

摘要

1. Introduction-1

2. Literature Review-2

  2.1 Definition of Brand Name-2

  2.2 Translation Strategies-2

  2.3 Studies on Cosmetic Brand Names Translation-3

  2.4. Cultural Factors in Translation-3

3. Cultural Factors in Cosmetic Brand Names Translation-5

  3.1 Aesthetic Orientation-5

  3.2Consumer Psychology-6

  3.3 Thinking Patterns-6

4. Translation Strategies of Cultural Factors in Cosmetic Brand Names-6

  4.1 Free Translation-6

  4.2 Transliteration-7

  4.3 Literal Translation-8

  4.4 Combination of Free Translation and Transliteration-9

5. Conclusion-9

Bibliography-11

Acknowledgments-12

意思相近论文题目: