Holden Caulfield, the protagonist in the novel The Catcher in the Rye, left school and loafed or wandered on the streets of New York. His wandering experience reflected the pathologic feature of American society. In such a society, inspirati...

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Business English context determines the effect of its pragmatics. After this introduction and analysis, we cannot emphasize the role of the functional equivalence theory in guiding business English translation too much. In the real process o...

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The relation between domestication and foreignization has been a very controversial topic in translation studies. The focus of the debate is whether the translator should adopt the strategy of domestication or that of foreignization. Some pe...

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This dissertation is going to confines the study on the translations of foreign automobile trademarks from the perspective of aesthetics, providing a new perspective for automobile translations....

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. A review of current translation studies on cosmetics trademark may lead to the conclusion that the researches from the perspective of translation aesthetics are insufficient and limited. This dissertation is going to confine the study on t...

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My research on the reading of TEM4 was guided by Schema Theory, which has even been studied by Piaget, Carrel，and Barrlett. Combining with the guidance of Schema Theory to improve the reading of TEM4, this paper focuses on the function of ...

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This dissertation aims to conduct a genre analysis of differences of nonverbal interaction between China and the western countries. First, it explains the meaning of the nonverbal interaction and the nonverbal interaction in the cross-cultu...

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They argue that courtly love belongs to either mental love just like Plato’s concept or adultery that was banished by the Church at that time. However, they have ignored that courtly love was a specific and unique type of love and had its ...

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This dissertation respectively explores the cultural differences of horror movies between China and the United States through the cultural background, representative literary works and main style characteristics as well as the aesthetic stan...

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The paper makes an analysis of the causes of the delay of English progress, and then introduces several psychological effects on the progress of English. At last, it shows the case study for application of the psychological effects....

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In this study, we first did a questionnaire investigation to look into the business English majors’ understanding of intercultural nonverbal communication, then did a test to investigate the current situation of the Business English major ...

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Oscar Wilde’s fairy tales were full of Christian belief. His leading characters were always saved in a Christian way after suffering from trials and tribulations. This thesis aims to reveal Oscar Wilde’s views of Christianity and Salvati...

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This study is an attempt at the theoretical research on behavior management and find out a way to control employees’ behavior (focus on shared values). We first find out the role that behavior plays in an enterprise, and then describes the...

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With the rapid development of globalization, Chinese foreign trade volumn increased quickly too, and many product introductions in the promotional materials are shown both in English and Chinese. Because of this, the quality of Chinese-Engli...

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This thesis, from perspective of Skopos theory, makes a research by comparing two or more kinds of automobile owner’s manuals in word formation, sentence structure, and finally makes a conclusion indicating that the Chinese translation of ...

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Through research, it’s found that there are four approaches widely and commonly used in oral English training in China: The Direct Method, Audio-lingual Method, The Audiovisual Method and Cognitive Theory. And imitation, a unique and impor...

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This thesis aims to address the issues of how different attitudes people from different countries have toward sexual advertising and the underlying reasons for it by looking into their different cultural backgrounds and recent research, anal...

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This paper introduces the Chinese loan words’ origin and history in the English language. It also lets us know the types of Chinese loan words and its influence on the English language. Finally, it draws the developing trends and its influ...

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The dissertation concentrates on the great influence of penetrating pricing on the new established electronic businesses. This dissertation will discuss the effects of penetrating pricing strategy, especially, how to optimize a given penetra...

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It is hoped that this dissertation will provide some helps and convenience at work for the translators, thus helping them have a good recognition and interpretation of trademark translation....

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In recent years, researchers at home and abroad have attached great importance to the studies on effects of classroom learning. And there are various studies on effects of classroom learning both in the foreign country and in China. Howerver...

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The demand of Business English is increasing rapidly, so there are more and more studies of it. However, most of those studies are focused on its use in practice. It is necessary to study its vocabulary systematically. As we know, vocabulary...

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In this study, a questionnaire investigation will be done first to find out the current situation of Independent College students’ oral English and then the chosen subjects will receive an experimental training of Cooperative Learning. By ...

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loanwords from English have always been changing in line with the times, including their translations. Therefore, in order to assist people to accept them, it is meaningful for us to make a latest research on the translations and development...

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Special attention is focused on the linguistic and cultural perspectives, with the latter discussed in greater details, in the hope that this thesis might help in some way improve the quality of future translation of motor brand names....

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The flourishing researches about the public speaking, especially political speech, emerge with vitality and diversity. This study, targeting at a rarely touched upon topic, attempts to explore speaker’s ethos and explain how the speaker su...

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this paper illustrates collectivism and individualism, mianzi (face), guanxi (interpersonal relationship) in China and America and illustrates how these cultural values influence gift-giving. At last we came to conclusion, cultural values ha...

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Hopefully to master the variables of register theory on business offer letters and the translation strategies of business offer letters can give inspiration to improve the translation of business offer letters. What is more, it can provide s...

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This article first reviews the theory of context, the relation between context and discourse, and then analyzes Obama's inaugural address. Through this study, features of Obama’s inaugural address could be recognized: religious feature has...

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In this study, I first did a questionnaire investigation to look into the current situation concerning oral English learning of non-English majors, and then collected and analysized the related data, aiming to design the activities suitable ...

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