摘要：随着经济的发展，人们越来越重视生活质量、重视健康、重视健美，去健身房健身成为重要的生活娱乐休闲方式。健身房为人们带来了健康、带来了健美，丰富了人们的业余文化生活。健身产业正逐步成为真正的朝阳产业。笔者拟通过查阅资料、实地考察、问卷调查等形式对盱眙市健身馆经营现状进行研究，对健身人群进行问卷调查，对健身教练进行访问调查，对盱眙市健身行业发展趋势进行分析，对当前盱眙市健身馆如何适应市民健身需求，提高服务等问题进行思考。同时，比较、借鉴发达城市和国外的健身馆先进的经营模式和经验，结合盱眙本地情况，寻求盱眙健身馆更好的发展的途径和措施。

关键词：健身；经营；现状；趋势

Abstract： With the development of economy, people pay more and more attention to the quality of life, pay attention to health, attention to bodybuilding, fitness gym to become important life recreation way. Gym for the people to bring health, brought a bodybuilder, enrich people's amateur cultural life. The fitness industry is gradually becoming the real sunrise industry. The author plans by referring to data, field investigation, questionnaire and other forms of Xuyi City fitness centers operating the status quo of the study of fitness in the population, conducted a questionnaire survey, the trainer of interview survey, Xuyi City fitness industry development trend analysis, to the current Xuyi City gym to adapt to public fitness needs, improve service etc. thinking. At the same time, comparison, draw lessons from a developed city and foreign gym advanced management mode and experience, combined with Xuyi local situation, seek Xuyi gym better the way of development and measure.

Key words: health；gym；development