摘要:国外对于户外运动的研究是在20世纪60年代末70年代初开始的，它的出现是人类对体育提出了新的需要，人们在当今社会的工作和生活方式都发生了很大的改变，随着人们的需求不断增长，渴望回归自然的心态也越来越强烈，进行旅游和探险等活动的人也越来越多。本文以云南省丽江市白沙乡户外运动为研究对象，采用文献资料法、数理统计法、问卷调查法，对丽江白沙乡户外运动的发展现状进行研究分析，如地理优势、经济优势以及开展户外运动的技术支持进行综合的调查研究。调查结果表明丽江市白沙乡户外运动发展过程中还存在着很多的问题，尤其是：服务意识上缺乏对户外参与者体验式需求的满足、部分户外拓展运动项目未能突出“体育”、“运动”的特点等问题。本文通过对丽江市白沙乡雪山户外乐园进行调查研究，并提出相应对策，为丽江白沙乡户外运动的进一步发展提供有益的参考和决策。

关键词：丽江市白沙乡；户外运动；现状

ABSTRACT:The Foreign research about outdoor sports starting from the end of the 1960s, the beginning of the 70 s, it makes the human put forward new need in sport, People change a lot in today's social work and life style, With the constantly increasing of the demand of people, the state of mind of eager to return to natural is also more and more intense, meanwhile, more and more people go to travel and exploration activities, etc. This thesis chooses the outdoor sports of snowy as research object in Baisha Village of Yunnan Lijinag, Basically, methods of documentation, mathematical statistics and questionnaire will be adopted in researching and analyzing the feasibility of developing outdoor sports in Lijiang. Such as the geographical advantage, economic advantage and develop technical support of outdoor sports to carry out comprehensive investigation. The research shows that there are many problems in the developing process of outdoor sports in Baisha Village of Lijiang, especially, lack the satisfaction of demand about the experience of outdoor participant; part of the outdoor expansion project can't highlight the characteristics of "sports", "movements". This thesis based on make the investigation and research of outdoor sports park of Snow Mountain in Baisha Village of Yunnan Lijinag, and to provide helpful reference and decision for the further development of outdoor sports in Baisha Village of Lijiang.

Keywords: Baisha Village in Lijinag; outdoor sports; present situation

　　　户外运动作为一种新生的体育项目，在我国的发展仅20年，但已受到广大爱好者的青睐。近年来，已在我国部分发达地区和大中城市中蓬勃发展。户外运动具有挑战极限性、高峰探险性、自我教育性、刺激性和综合活动的特性，可以有效地把旅游、健身、娱乐、探险和人际交流紧密地结合起来。[2]由发展户外运动而衍生出来的户外拓展培训公司及俱乐部，已逐渐成为推动户外运动健康发展的重要载体。

　　　从2005年开始，丽江的户外运动风起云涌。目前，丽江市已有10多家以各种形式存在的户外培训公司和组织机构。其中，丽江市白沙乡户外乐园是一家比较具有代表性的户外运动公司，从它的地理位置、园内设施还有特色方面来看都很受市民和游客喜爱。本文立足于丽江市白沙乡户外运动的开展现状进行调查分析，并针对开展过程中存在的问题，提出可行性的意见与建议，力求拓展丽江市白沙乡户外运动的发展空间，从而促进丽江市白沙乡户外运动的发展。