摘要：90年代，“全球化”的提出，引起了世界的轩然大波。一时间，其表现出来的优势受到了许多学者的追捧和肯定。但是，理论还是需要实际来证明。近来，“全球化”的话题依然如盛。可是，人们却开始发现，“全球化”未必如预料中的惠及全球。相反，造成了一些不平等的现象。在传播业的领域，全球化的传播同样的也出现了许多问题。这就要求我们分析这些问题，并能够相应的找出解决的方法。

关键词：全球化;全球化传播;国际舆论;文化传播;传媒产业

Abstract:In 1990s , the theory of Globalization brought about amaze & shock over the world at large . At that time , the  forecasted advantage of the theory win a lot of scholars ’admiration .However, theory  should be proved by practice .From now on, the topic on Globalization is still be popularly. But  many scholars have found that the Globalization don’ t do as good as people expected. What’s more , something  unbalance  are  caused by it. In  communication’s area, some troubles also happen  for the Globalization, which  ought to be studied and  solved.

Key words: Globalization   Globalization Communication   International Public Opinion   Civilization Communication    Industrialization Of  Mass Media

当今世界，传播在其交叉的领域，越来越显示出它重要的地位。传播前所未有的被所有的国家所重视。随着全球化的深入，全球化传播却日渐显现出了很多问题，导致了许多的差距和鸿沟。这些问题同时也给中国带来了负面影响。所以，我们不得不对这些问题进行了解，分析。进而，更深入的得出对策。