摘要:随着知识经济的全球化发展和第三产业的迅速崛起，文化艺术行业的发展壮大有目共睹，而魔术，原先作为旗下的一门小众艺术，也逐渐演变 成一个新兴行业在文化产业中崭露头角。

　　　09年央视春晚的魔术节目掀起了国内魔术热潮，更是促进了魔术文化的普 及，魔术行业的产业化形态也慢慢在热潮中成形。然而，一个行业的过快发展也 同时暴露了其暂未稳定的结构、核心竞争力不明确、市场适应程度不够等诸多现 实问题。

　　　本文旨在分析研究魔术行业在中国的现状，找到行业发展瓶颈并提出针对性 的解决方案，探索未来潜在发展途径，力求推动魔术艺术和行业发展迈向新一轮 高潮。

关键词：魔术 市场供需 行业发展 市场经济体制 潜在途径

Abstract：With the global development of knowledge economy and the rapid rise of the tertiary industry, the culture and arts industry is growing stronger as for all to witness. Magic, originally as a small niche art has gradually evolved into a new industry emerging in the culture industry.

　　　On 2009 CCTV Spring Festival Gala, a magic program burned the contry, and also promoted magic culture. Magic industrialization was slowly forming in the boom. However, the rapid development of an industry also exposed its unstable structure, ambiguous core competitiveness, weak adaptability to the market, and many other practical problems.

　　　This article aims to analyze and research on status quo of magic industry in China, to find out the choke point in development of industry and propose targeted solutions, to explore potential future development path, and strive to promote the art of magic and industry towards a new round of high tide.

Key words：magic  market supply and demand industry development market economy system potential path