摘 要:近年来电视选秀节目已在中国各个电视台流行起来，是各电视台取得高收视率的保证之一。作为一种类型的娱乐选秀节目，满足人们的生理和心理的平衡，精神愉悦的需求。无论从节目的影响，还是节目收视点来看，已经成为一个不可忽视的影视文化传媒一种力量。各大电台运用何种营销策略，来获取收视率，克服各种瓶颈，发展新的道路。

关键词: 选秀节目   营销策略    克服瓶颈      发展

Abstract:TV talent shows have different TV stations across the nation in our country in recent years, become the television  one of the guarantees high ratings. Talent show as a type of entertainment program, it satisfies people's physical and mental balance, the need of spiritual pleasure, there is a space. Show no matter from the perspective of program and program number, show ratings, have already become the we can not neglect a force to TV culture communication. Each big stations use what kind of marketing strategies, to get the ratings, overcome all sorts of the bottleneck, development of new roads.

Keywords: Talent show   The marketing strategy   To overcome the bottleneck　The development