摘要:电子商务是基于互联网的环境下，运用网络浏览器进行的各种商业贸易活动。而B2C电子商务作为电子商务模式之一，指的是企业对个人所开展的电子商贸活动。

然而，随着电子商务行业竞争的日趋激烈，物流配送的相对落后严重制约了电子商务的高速发展，配送质量的优劣、成本的高低在电子商务企业中显得越来越重要。配送模式的选择也在很大程度上影响了物流配送的质量，B2C电子商务企业应如何选择适合自身企业的物流模式成了企业关注的热点。

本文在查阅相关文献资料以及分析问卷调查结果后，通过对实例凡客诚品的分析，在B2C电子商务企业凡客诚品物流配送现状的基础上，深入分析了企业物流配送存在的各种问题，研究了企业现有的配送模式及选择。选择合适的方法，总结了配送模式方面的成功与不足，并结合实际来解决物流配送的相关问题。

关键词：B2C电子商务 物流配送 配送模式

ABSTRACT:Electronic commerce is under the network environment, and based on the browser for all kinds of commercial activities. As one of the main mode of e-commerce, B2C e-commerce enterprise is the floorboard of the e-commerce activities for personal development. 

    However, with the drastic competition in the industry of electronic commerce, the   logistics is relatively backward and seriously restricted the electronic commerce's rapid development. The quality of distribution and the cost is more and more important in the electronic commerce enterprise. The choice of distribution mode is also largely affect the quality of the logistics distribution. How to choose the suitable logistics mode has become the hot spot in the B2C e-commerce enterprise.

In this paper, i refer to related literature material and analyzed the questionnaire survey results, through the B2C e-commerce company VANCL, according to the current distribution under B2C e-commerce, analyzed the various problems of logistics distribution under the B2C e-commerce environment. And researched the B2C electronic business enterprise's existing distribution model. Through the analysis of examples, i choose the appropriate method to summarizes the distribution pattern's success and shortage. Finally, solved the logistics distribution and related issues.

Keywords：B2C e-commerce；Logistics distribution；mode of distribution