摘要:随着人们生活水平的不断提高，和全球经济一体化的发展，销售业面临着日趋激烈的竞争环境和不断攀升的客户期望，迫使业内人士不断地进一步寻求扩大商品销售，改进服务质量，降低管理成本和提升客户满意度的新法宝来增强商品销售的核心竞争力，其中最有效的手段之一就是应用先进的信息化技术，为文化业信息化发展注入新的生机和活力。在线销售系统已成为目前Internet上广泛使用的在线系统之一。它为广大网络用户提供了更加周到和人性化的服务。

　　该系统主要由网站访问者（消费者）和网站管理员两大部分组成，可以允许消费者和管理者用浏览器通过Internet访问数据库，其中消费者主要有注册、登录、查看、搜索、购买、结账等功能，网站管理员则具有商品管理、个人管理、用户管理、业务管理等功能。

　　本系统以Windows XP作为开发平台，运用面向对象的分析和设计思想，采用JSP技术和Java Bean组件技术，后台数据库使用MYSQL实现连接，比较完整地规划了一个在线销售系统的功能，使消费者和消费者之间直接进行交易，交易商品并不是该交易平台的商品，商品是为交易一方所拥有，该交易平台的主要功能是发布商品信息，并作为交易双方的沟通媒介。

关键词：JSP; MYSQL; Tomcat;在线销售系统

Abstract:As people living standard rise ceaselessly, and the development of global economic integration, the products marketing MVC facing fierce competition environment and increasing customer expectations, forcing the insiders continually seek further new ways to expand products sales. Improving service quality, reducing cost and enhancing customer satisfaction are the new ways to enhance the core competitiveness of the Merchant. One of the most effective means is information technology, the application of advanced culture industry development to inject new vitality and vigor. Online Sale System has become the current network system is one of the widely used online. It provides for the network users more thoughtful and humanized service.

　　 The system is mainly composed of website visitors ( consumers) and webmaster, two major components, allows consumers and managers use the browser to access the database through Internet, in which consumers are registered, login, view, search, buy, billing and other functions, the site administrator has the commodity information management, bulletin management, member information management, order management and other functions.

　　This system uses Windows XP as the development platform, using object-oriented analysis and design, using JSP technology and Java Bean component technology , using MYSQL to realize the connection with the background database, the complete planning an online sale system function, so that consumers and consumer transactions, transactions of goods is not the trading platform of goods, goods for trading party which has, the trading platform is the main function of the release of information goods, and as the transactions between the two sides of communication media.

Key Words: JSP; MYSQL; Tomcat; Online Sale System