摘要:现阶段我国网上商店的情况尚不如人意。其中有客观的社会原因，也有主观的自身原因。最根本的是，网上商店没有弄清国内消费者的需求情况，处于盲动状态。网络在信息交流与传递方面，本身就具有得天独厚的优势。因此网上商店应该扬长避短，侧重于信息服务方面，再根据自身情况选择最合适的目标市场，或者以某专业领域内各种出版物为经营目标。特别是近年来计算机网络技术和应用在我国突飞猛进的发展，越来越多的行业涉足B2C商城这个新兴的领域，在电子商务网站这方面，它可以借用计算机信息化的优势，方便快捷的实现与客户的交流，方便管理者在第一时间了解客户的需求，及时做好应对措施，从而在行业竞争中取得优势！B2C电商的平台的经营好坏与这个平台的推广与优化分不开。运用SEO知识做好B2C电商的平台的推广与优化，关系重要。本设计旨在研究网站在百度排名的一些步骤和方法，做好推广网站的具体步骤。

关键词：网上商店;B2C电商; 设计;推广;SEO

Abstract:At this stage of our online store is not yet satisfactory. Objective social reasons, there are subjective to their own reasons. The most fundamental is the online store does not clarify the situation of domestic consumer demand, in the rashness state. Network of information exchange and delivery of itself has a unique advantage. The online store should avoid weaknesses, focusing on information services according to their own circumstances, to choose the most appropriate target market, or a variety of publications in a certain area of ​​expertise for the business objectives. Especially in recent years, computer network technology and application in China's rapid development, more and more industries involved in this emerging field of B2C mall, e-commerce sites in this area, it can borrow the advantages of computer information technology, and convenient to achieve and customer exchanges to facilitate the managers for the first time to understand customer needs in a timely manner of response measures, and thereby to gain advantage in the competition in the industry! B2C electrical business platform, business is good or bad is inseparable from the promotion and optimization of this platform. The use of SEO knowledge to do B2C electrical business platform for the promotion and optimization, an important relationship. This is designed to study sites in Baidu ranked some of the steps and methods, do the specific steps to promote the site.

Key Words: Online store; B2C electrical business; design; Promotion;SEO

　　本文的组织结构如下：

　　1、绪论。综述了本文的研究背景，并分析了当前网上购物在国内的发展现状以及存在的问题。

　　2、搜索引擎优化的简介。介绍了什么是搜索引擎的一些相关信息。

　　3、介绍了关键词策略，什么是关键词以及长尾关键词。

　　4、网站站内优化的概念，以及站内优化的具体措施。

　　5、网站站外优化的概念，以及站外优化的具体措施。

　　6、介绍了网站推广策略以及经过推广与优化所得出的效果。

　　7、结论。通过总结全文，总结出空调床垫站的推广策略，希望对其他行业在网站推广策略上有一定的借鉴意义。