Oxymoron, as one of the most important figures of speech in William Shakespeare’s plays, has been widely and wisely used in many of his works. The major concern of my graduating paper is to identify and analyze Shakespeare’s application ...

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With economic globalization and fierce competition in the market, advertisement becomes essential for today international business promotion. In fact, advertisement plays a very important role in selling products. A successful advertisement ...

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Based on the previous studies on Chinese Time-honored Brands, the paper tries to interpret the translation of the Chinese Time-honored Brand names from the perspective of Adaptation Theory. According to Adaptation Theory, brand name translat...

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This thesis follows numerous domestic and international scholars and economists’ steps, combines with the case of Geely’s foreign investment, and discusses the present situation of the private enterprise in our country. At the same time,...

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In this essay, we discuss how to teach English compounds under Conceptual Integration Theory. Teachers’ main assignment rages from the introduction of the theory skillfully and the illustration of the theory to the explanation of English c...

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Along with the development and maturity of theories on translation, a growing interest among translators has emerged to explore the untranslatability in translation. Translators gradually begin to explore the translation limitations from the...

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Antoine de Saint-Expiry (1900—1944) is one of the most famous French writers who has a very particular life experience and takes flying as his novel’s background and creative material during the mid-twentieth century. His work, The Littl...

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Therefore, this study attempts to do a questionnaire investigation to look into the current situation concerning the concept of love and marriage of contemporary college students, and find out their viewpoints. In the contrastive analysis of...

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As the era developing, in the university campus, we can see the lovers hand in hand everywhere. University is a small social. Female college students were easy influenced by unhealthy information from internet and bad styles of the society. ...

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In international settlement, it is very common in recent years that beneficiaries can not receive payment successfully sometimes and suffer direct financial losses because of their lack of understanding of the items in L/C special clause. Th...

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All over the world well-known enterprises from Europe and the United States are taking the most part of global profit by their elegant, high tech and fashionable brand images. There are many elements for marketing a high grade brand image an...

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This dissertation uses the dialogue on the scene of Darcy’s proposal in the rain in movie Pride and Prejudice (2005) as linguistic data. In accordance with Conversational Analysis Method, the conflict talk of the scene will be analyzed. In...

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Economy is related to politics and technology. And now it is the age of the economic globalization. The requirement for students to use English has been improved, especially economic majors. In our country, many institutes of economies have ...

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This thesis compared with Huang Jizhong’s translations of Uncle Tom’s Cabin with Wang Jiaxiang’s version under the framework of Toury’s translational descriptive theory and Bassnett’s cultural translating theory. Based on secondary...

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To implement the environment optimization of Starbucks in a certain period, strategic management is playing a key role in it. This paper adopts strengths, weaknesses, threats, opportunities (abbr. as SWOT below) analysis which is based on a ...

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Through the questionnaire investigation, we found many students tend to learn by rote, only some students can do it in their study subconsciously. The abilities of autonomous learning have to be improved. We hope that this study will shed so...

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It is the hottest and newest issue in the world. This thesis is made based on a lot of literatures and theories. Through Questionnaire investigation, analyzing practice examples, and data collection from difference companies and websites...

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Robinson Crusoe was the first novel written by Deniel Defoe when his was 59 years old and the first publication was in April 25, 1719. This novel is considered to be the first novel written in the form of diary in English and enjoys the firs...

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As the policy of reformation and opening of China, the trend of economic integration made more and more foreign corporations enter China. These foreign companies need applied people who both know English and business. But now, many business ...

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Gender difference in English language is a common social phenomenon. It is a fundamental fact of human life. Knowing something about this is significant for the communication between males and females. Gender as a social demarcation has had ...

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In modern society, the more frequent the international communication is, the more important it is to improve oral English competence. However, in English teaching, oral English is the most difficult and the weakest section. This thesis brief...

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The rapid development of commodity economy leads to the boom of international business. With China’s entry into the World Trade Organization, trademark translation is more and more important in the international market. This paper investig...

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Film is a perfect means of facilitating intercultural communication and understanding. The quality of film title translation plays a key role in ensuring the popularity of the film in a foreign country. Film titles possess some unique charac...

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Fuzzy language is one of the intrinsic and indispensable features in natural language. It refers to the form of language whose concepts of linguistic expressions do not have sharply defined boundaries, or the natural language that has fuzzin...

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Learning habits and language learning are inseparable. To learn English well not only means to recite the words and understand the meaning, but also needs good learning habits. Good learning habits can provide a pleasing and confident enviro...

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The controversy of translatability and untranslatability, both at home and abroad is always a disputed issue. Nowadays, it is well-accepted that translation is a possible and feasible task. However, there are still some language points and c...

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The risk transfer of the goods has always been a very important issue in a sales contract especially an international sales contract. Although the theory of risk transfer of goods is of great significance, risk transfer remains a vague conce...

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Address terms are the words speakers use to designate the person they are talking to in communication and they are an indispensable part of human verbal communication. The address terms can be used to establish, maintain, enhance or break do...

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Vague language are widely used in daily activities, including business negotiations. As a pragmatic strategy, it is very helpful for negotiators to reach their negotiation aims. Correctly and appropriately using vague language can make langu...

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Verbal communication depends on the particular context, and usually we can’t understand the utterance meaning clearly without considering the context. Different from traditional context, cognitive context puts more emphasis on the role of ...

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