Abstract

With the acceleration of global economic integration, business advertising has increasingly become an indispensable part of our modern life. The frequent international trade and fierce market competition exert a profound effect on business advertisement. Business advertising translation is becoming increasingly important. Effective translation theories must be employed to guide the translation of business advertising. Eugene A. Nida’s “functional equivalence” theory is selected as the guiding theory to help probe into the business advertising translation at the lexical level, the syntactic level and the textual level.  

Key words: business advertisement; functional equivalence theory; lexical level; syntactic level; textual level

Contents

Abstract

摘要

1 Introduction-1

2 Literature review-2

2.1 Business advertising-2

2.2 Functional equivalence theory-3

2.3 Previous studies on business advertising translation at home and abroad-4

3 Functional equivalence at the lexical level-7

4 Functional equivalence at the syntactic level-9

5 Functional equivalence at the textual level-11

6 Conclusion-13

References-14