摘要：公共危机事件是指在社会运行过程中，由于自然灾害、社会运行机制失灵而引发的，可能危及公共安全和正常秩序的危机事件。在我国传媒事业的高速发展的今天，面对公共危机事件，舆论引导的作用显得至关重要。本文以江苏响水万人出逃事件作为研究对象，分析当地政府及相关部门在这一危机事件前后的舆论引导方面存在的公信力低下、应急反应滞后、消极应对媒体、敷衍善后混淆视听等问题，并提出了加强政府信息透明化程度、健全应急信息发布体系、积极寻求与媒体合作、转变善后工作重心等改良建议，为政府部门在因对公共危机事件时能够积极、有效地进行舆论引导，以消解危机、缓和矛盾、挽回损失、稳定局面，提供了一些建设性的意见。

关键词：公共危机事件；舆论引导；政府公信力；信息发布

ABSTRACT：Public crisis event is in the social movement process, due to natural disasters, social operating mechanisms triggered by failure, may endanger the public safety crisis and the normal order of event. In the rapid development of China's media industry today, the face of public crisis, the role of guiding public opinion is critical. This exodus of the escaping event in Xiangshui, Jiangsu as study object, the local government and relevant departments in this crisis there to guide public opinion before and after the low credibility, emergency response lag, the negative response to the media, and other issues to confuse the aftermath perfunctory. And we propose to enhance the degree of government information transparency, and improve emergency response information release system, and actively seek cooperation with the media, change the focus of rehabilitation and other improvements proposed by the government departments in the event of public crisis can actively and efficiently guiding public opinion, To counteract the crisis, easing contradictions and recoup their losses, stabilize the situation, provided some constructive comments.

Key words: Public crisis event; Guidance of public opinion; Credibility of the Government; Information release