摘要：正确解读有关中国足球的负面新闻，从负面新闻的报道中分析为何中国足球始终包裹在负面报道中难以出来，以及负面新闻对各个方面的影响。有关足球的负面报道是一把双刃剑，具有非常重大的作用及影响，既能损害名誉，打击自信，也能鞭策运动员等，作为媒体工作

者只有客观如实的报道，才能净化当前笼罩在中国足球上空的那团乌云，把握好舆论导向，促进体育新闻事业的发展。此研究希望在保证媒体社会影响力和总体收益基础上，强化媒体责任意识，促进体育新闻的持续发展，为中国体育事业创造良好的舆论环境。

关键词：负面新闻；  炒作； 丑闻； 舆论导向； 黑哨赌球

Abstract：A correct interpretation of the negative news about Chinese football from negative news coverage, why China football always in analysis report in negative package to come out, and the negative news from all aspects of the influence of. The negative reports about football is a double-edged sword, have very important role and influence, already can damage to reputation, blow self-confidence, also can spur athletes, etc, as media workers only objective truthfully report, can cleanse currently enveloped in the clouds over Chinese football, grasp full-blown public opinion direction, promote the development of sports journalism. This study that during the guarantee media social influence and overall earnings basis, to strengthen the media responsibility consciousness, promote the sustainable development of sports journalism and Chinese sport career to create a good environment for public opinion.

Keywords: public opinion direction;  hype;  scandal;  black shao wager ball