摘要：“卡通造型”作为动漫形象中的一部分，既是一种极具造型特征的语言符号，也是一种具有情感和美学特征的艺术符号，更加是一种特殊的文化符号。卡通造型设计在现代设计中的应用价值越来越高。

　  卡通造型的周边产品如今受到越来越多的关注，其意义与经济潜力不言而喻，而具有一定的实用性和较高欣赏功能的卡通造型日用器皿也越来越受到设计师们的青睐，但是，在现在的市场上，这类产品鱼龙混杂，良莠不齐，当然也有不少优秀的作品值得我们学习借鉴。

　　　本文从动漫产业链中的一部分——产品设计中的卡通造型设计出发，以卡通造型作为产品的设计元素，运用工业设计的思维与方法，探讨了这些元素在产品设计应用中的基本方法。文章中从学术界和产业界两方面来叙述了卡通造型与产品日用器皿的融合应用的研究现状；通过探讨卡通造型与日用器皿之间所形成的有的四大设计要素：形态.色彩.功能.材料工艺与技术结合，分析卡通造型与日用器皿融合应用中的演变；归纳.总结出卡通造型在产品设计中的应用规律和发展趋势，并在此基础上形成对后面研究的意见。

关键字：卡通造型    日用器皿   设计元素   设计要素

Abstract："cartoon" image of part of the animation, is both a highly symbolic language of form features, but also a kind of emotional and aesthetic characteristics of the art symbol, even more is a special kind of cultural symbols. Cartoon design in modern design value is increasing.

   In this paper, part of the animation industry chain - product design starting in the cartoon design to cartoon characters as the product of design elements, the use of industrial design thinking and methods of design of these elements in the basic method of application. Articles from both academia and industry to describe the cartoon characters and product integration of applications artefacts Research; through the artefacts of cartoon characters and some formed between the four design elements: form. color . function. materials, processes and technologies, analysis of cartoon characters and artefacts in the evolution of converged applications; summed. conclude cartoon in product design and development trend of law, and in this study formed the basis of the views of the back .

Keywords: cartoon artefacts design elements design elements