【摘要】本论文研究了当下走红的两档相亲类节目《非诚勿扰》和《我们约会吧》，通过各个方面比较与分析，从而得出为什么相同类型的节目会在收视率跟社会影响力上有那么大的高低之别，分析了一台节目的制作中哪方面具有重要的甚至决定的因素。特别是在当今社会的发展形势下，大众对于节目的要求越来越高，节目的可选性也越来越多，本文对如何将一台相亲类节目做到拥有高收视率，同时更要寻求更高更远的发展做出了分析与建议。主要从节目的宣传，制作等方面具体分析了如何在同类电视节目中脱颖而出，立于不败之地。并由此推论出各类电视节目的发展需要具备怎样的条件。

【关键词】相亲类节目； 电视节目制作； 《非诚勿扰》； 《我们约会吧》

Abstract: In this paper,I studied current popular two archives dating shows “if you are the one” and “we are dating.In all respects undertook comparative with the analysis ,thus obtains the reason why the same type of the programs will be in the ratings and social influence are so big difference between high and low, analysis of a program making which has important even decisive factor.Especially in today’s social development situation,the mass for the program of the increasingly high demand,program option is also increasing,this article on how to be a dating shows do not only the red at the moment,but to seek more high farther development to make an analysis and suggestions.Form the main program promotion,production and other aspects analyzes how similar televition talent showing itself,remain invincible.And concluded that the development of various types of television programs need to have what conditions.

Keywords:dating shows; television production; if you are the one; we are dating

　　　随着电视节目日益的发展与多样化，各种类型的节目如雨后春笋般层出不穷，花样百出。无论是综艺类节目，访谈性节目还是新闻类节目，都在摸索着更加创新的方式来吸引眼球，而面对着当今社会的新形势，剩男剩女的与日俱增，于是一种新型的大型相亲访谈类节目应运而生，成功的创造了收视神话，其中最具代表性的节目当以江苏卫视的《非诚勿扰》和湖南台的《我们约会吧》莫属。而两台节目因为类型相似，所以一直在明争暗夺，谁胜谁败，通过收视率与知名度方面已经明显分出胜负，而为何同类型节目收视率却相差甚大？本文通过以下方面进行比较，并进行深入分析，对于电视节目的成败做出如下分析。