摘要:随着网络小说在互联网上的风靡，由于题材新鲜又有受众基础，许多网络小说都被改编为了影视剧。尤其是在近两年，由网络小说改编的影视，不但占据了电视剧市场，更在电影市场获得了不错的成绩。

　　　《杜拉拉升职记》可以说是网络小说改编影视中的典范。其先后被改编成了电影、电视剧，并在各自的领域都受到了不小的好评。本文将通过对《杜拉拉升职记》电影、电视剧在人物塑造、剧情改编等方面的成功和不足进行分析，以研究网络小说改编的影视走红原因、存在问题以及未来发展方向。

关键词：网络文学  网络小说  改编  电影  电视剧  《杜拉拉升职记》

Abstract:With the popular Internet novel on the Internet, as the fresh subject matter but also the audience base, many Internet novels was adapted for film and television drama. Especially in the past two years, the Internet novel adapted for film and television, not only occupied the TV market, in the film market to get good results.

　　　 《Dulala's Promotion》is a classic in the network novel film and television. It has been adapted into films, drama, and in their respective fields have been a lot of praise. This article by analysis of the《Dulala's Promotion》movies and drama success and shortcomings in the character shape and story adaptation. To study the Internet novel adapted for film and television became popular reason, problems and the future direction of development.

Key Words：Network literature  Internet novel  Adaptation  Film  Drama  《Dulala's Promotion》