摘要：随着世界服务贸易的发展，国际旅游服务贸易在国民经济中占据着越来越重要的地位，焦作市旅游资源丰富，具有发展国际旅游业的资源禀赋优势，不仅发展潜力巨大,而且在增加外汇收入，创造就业机会，优化产业结构方面起着越来越重要的作用。

　　　焦作市国际旅游服务贸易的发展有良好的宏观政策环境，亦面临着来自国内其他地区的激烈竞争。云台山这一世界级旅游吸引物为焦作发展国际旅游服务贸易增加了得天独厚的优势，快捷便利的交通条件也促进焦作国际旅游服务贸易发展，而一些重大的国际国内活动则会直接创造一个个入境旅游的高峰，成为开拓海外市场的绝好机遇。焦作市国际旅游服务贸易有一定基础，但国际旅游产品开发不够，国际旅游服务贸易市场狭小且过于集中，国际旅游服务产品竞争力弱。因此需要对焦作市的旅游服务情况进行研究，以促进焦作市国际旅游服务贸易的进一步发展，为地方经济服务。

　　　本文以提高焦作市旅游服务贸易竞争力为研究对象，从分析焦作市旅游服务贸易发展现状及现存问题入手，分析了焦作旅游资源的优势以及国际旅游业发展所存在的问题，最后有针对性地提出解决这些问题的对策。

关键词：服务贸易；国际旅游业；焦作；国际旅游产品

Abstract：With the development of world service trade, international tourism trade in services in the national economy occupies a more and more important position, jiaozuo tourism resources is rich, has the development of international tourism resource endowment advantage, not only have great potential for development, and an increase in foreign exchange income, creating jobs, optimize the industrial structure plays an increasingly important role.

　　　   Jiaozuo international tourism service trade development has a good macro policy environment, is also facing fierce competition from other domestic regions. Yuntai mountain is a world-class tourist attractions for the development of jiaozuo international tourism trade in services increased the advantages, fast and convenient traffic conditions also promotes the development of jiaozuo international tourism trade in services, and some of the major domestic and international activities will directly created each inbound tourism peak, become a golden opportunity to exploit the overseas market. A certain foundation in jiaozuo international tourism trade in services, international tourism product development is not enough, however, international tourism service trade market is narrow and the concentration, the international travel service products less competitive. So you need to study of jiaozuo tourism service situation, to promote the further development of jiaozuo international tourism trade in services, services for the local economy.

　　　In this paper, in order to improve the jiaozuo tourism services trade competitiveness as the research object, from the analysis of jiaozuo tourism service trade development present situation and existing problems, analyzes on the advantages of the jiaozuo tourism resources and the problems existing in the international tourism development, finally puts forward the countermeasures to solve these problems.

Key words: service trade international tourism Jiaozuo international tourism productions