摘要：汽车产业具有高度的关联性，其发展直接影响到社会其他行业的发展，对经济发展具有巨大的促进作用，是我国新的经济增长点. 我国汽车消费逐步步入正轨，开始向汽车社会迈进。我国汽车业在飞速发展，私人汽车消费将成为个人和家庭消费的一个主要消费项目。本文介绍奔驰汽车在河南地区的营销状况，通过对奔驰汽车在河南营销方面存在的问题的讨论，运用营销学中的基本分析方法SWOT分析、STP分析、4PS分析等，相应的提出奔驰汽车在河南汽车消费的营销策略与建议。

关键词：奔驰汽车   营销   问题  改进方案

Abstract:The auto industry is of high relevance, which directly affects the development of other sectors of society, has great significance on promoting economic development, is a new economic growth point of China. Automobile consumption of our country gradually on the right track, began moving to the automobile society. In the next 20 years, is the most important development of the auto industry in China 20 years, is also a car consumption gradually dilated 20 years. China's auto industry in the rapid development, the private car consumption will become a major consumption items of personal and household consumption. This article introduces the marketing situation of Mercedes-Benz in Henan Province. With the discussion of its marketing problem, using the SWOT analysis, STP analysis, 4PS analysis, propose the corresponding strategies and suggestions of Mercedes-Benz in the automobile consumption in Henan.

Keywords:Mercedes-Benz marketingproblemsimprovement strategy