摘要：大学生是独特的消费群体，呈现出自身特点，大学生的消费观念会对他们世界观的形成起到一定的影响作用，因此要加强对大学生消费行为的关注。大学生消费行为中存在的问题对大学生的个人发展造成了一些不良影响，学生管理工作者要高度重视，深入调查，针对问题采取切合实际的措施，引导大学生的健康消费行为。本文运用图形、博弈和数据分析法从大学生的消费特点出发，分析影响消费行为的因素，最后总结个人及社会应该采取的对策

关键词：大学生；特点；因素；分析；采取对策

Abstract: College students is a unique consumer groups, showing their own characteristics, and consumer attitudes of college students will play a certain effect of the formation of their world view, so to strengthen the focus on college students of consumer behavior.Caused some adverse effects on college students' consumer behavior problems in the personal development of college students, student workers should attach great importance to in-depth investigation, to take practical measures to tackle the problem, and guide the healthy consumer behavior of college students. In this paper, graphics, game and data analysis from the consumption patterns of college students, analyze the factors that affect consumer behavior and, finally, the individual and the society should take countermeasures

Keywords: college students; characteristics; factors; analysis; to take countermeasures