摘要：随着时代的发展、经济的进步以及对可持续发展的不断认识与深化，绿色消费模式逐渐成为当今的消费主题。同时，随着居民收入的大幅度增长，绿色消费在农村市场也开始快速发展，然而目前落后的农村居民绿色消费观念、不合理的企业绿色营销策略和发育不成熟的绿色消费市场等因素制约农村居民绿色消费的发展，因此转变居民的绿色消费观念、优化企业绿色营销治理和规范市场秩序等策略成为扩大农村居民绿色消费的重要保证。

关键词：绿色消费  绿色消费品价格  绿色消费品质量

Abstract: With the development of The Times, economic progress and the sustainable development of the understanding and deepen constantly, green consumption patterns gradually become the theme of consumption. At the same time, along with substantial increase the income of the residents, green consumption in rural market began to rapid development, but the present backward rural residents green consumption idea, not reasonable enterprise green marketing strategy and development not mature green consumption market factors restricting the development of rural residents green consumption, so change of residents green consumption idea, optimizing enterprise green marketing management and standardize market order strategy of the rural residents become the important guarantee of the green consumption.

Keywords: Green consumption  Green consumer prices  Green consumer products quality