摘要:竞争无国界是经济全球化的结果，无论是哪国的任何产业都不会仅仅愿意局限在小范围的国内竞争市场中。我国是世界上最大的家电生产制造大国，也是一个出口家电到国际的出口大国，但事实上家电出口行业发展受着各方面的影响。我国家电产业为了提高国际竞争力，逐渐产生了恶性竞争--出口低价竞销。它不仅影响了中国家电出口行业在国际上的口碑，也限制企业出口发展。低价竞销由企业自身用工成本低廉、缺乏贸易秩序、竞争手段单一、市场环境等影响。在本文中，通过低价竞销的特点分析，了解其对中国家电出口的影响。虽然低价竞销有着其有利影响，但其弊端是更不能忽视的。为了适应国际市场，相应的对策使得家电出口有所回升。但是要走向更远的未来、获得更好的收获，企业自身、政府等都必须加强改革。

关键词：家电 贸易秩序 出口 低价竞销

Abstract: The competition without borders is the result of Economic Globalization. The industry of whatever country will not satisfy with the limit international competition. China is the biggest manufacturing country to export household appliances. But, actually, the developing of household appliances exportation is affected by many fields. In order to get more competitiveness , these enterprises sale appliances at a low price. It not only effects the reputation of China in the world but also limits the developing of the industry. Low prices are effected by many reasons, such as cheap labor costs、be short of laws for trade、conditions for market and so on. The following paper analyze the feature of dumping and the situation of appliance exporting of China to find out the effects of dumping for appliance exporting. Although price competition has its advantages, we can’t neglect its disadvantages.

　　Although, these enterprises and the government get some improve of the household appliances exportation, they should put more emphasis on reforming and innovating the household appliances exportation to have a better future.

Key words:  household appliances  trade laws  exporting  at a low price