摘要:旅游服务贸易已经成为当今世界上发展速度最快、发展前景最广阔的朝阳产业。上海旅游服务贸易的发展对于上海整个经济发展发挥着越来越重要的作用。提升上海旅游服务贸易的竞争力对于提高上海整体服务贸易竞争力起着积极的作用。本文首先介绍了对上海整个服务贸易发展情况进行了分析，之后具体对上海旅游服务贸易发展现状分析，包括基本情况、优势和存在的问题，然后运用国际市场占有率、贸易竞争力指数、显性比较优势指数三个指标对上海旅游服务贸易竞争力进行分析，最后根据上海发展旅游服务贸易中存在的问题提出提升上海旅游服务贸易竞争力的对策。

关键词:服务贸易 旅游服务贸易 竞争力 对策

Abstract: Tourism service trade has become one of the world's fastest growing, most promising sunrise industry developments. The development of Shanghai tourism service trade plays a more and more important role in the economic development of Shanghai. Promoting Shanghai tourism service trade competitiveness has some positive effects on improving the competitiveness of Shanghai service trade. This paper first introduces the development of service trade of Shanghai,secondly analyzes the development situation of Shanghai tourism service trade including the basic situation, advantages and problems, and then uses the international market share, trade competitiveness index, comparative advantage index of three indicators of the competitiveness of Shanghai tourism service trade analysis, finally, according to the present development of Shanghai tourism service trade, puts forward countermeasures to improve the competitiveness of Shanghai tourism service trade.

Key words: service trade  tourism service trade  international competitiveness  countermeasures