摘要：繁荣的城市文化是城市旅游发展的前提，是城市旅游者的高层次需求，是城市旅游持续发展的不竭动力。城市文化是城市旅游者寻求的目标，也是城市旅游者的高级需求。没有文化内涵的城市很难成为城市旅游目的地，缺乏文化内涵的城市旅游很难实现持续发展。城市旅游以城市文化为内涵并对城市文化有更高的要求，特色城市文化是城市开展旅游活动之本、城市旅游目的地的魅力之源。本文以城市文化形象建设和亚运会的相关文献的研究为出发点，讨论城市旅游与城市文化形象建设的相关性问题。结合数据分析结果，探讨发展城市旅游的城市文化应如何建设的问题。

关键词:城市文化，城市旅游，亚运会

Abstract：Prosperous city culture is the premise of urban tourism development, is the city of tourists high-level demand, is for the sustainable development of urban tourism continuously. Urban culture is the goal of city for tourists, is also the city of tourists senior demand. No culture connotation city hard to become city tourism destinations, lack of cultural connotation of urban tourism is hard to realize sustainable development. City tourism should build city culture as its connotation as well as call for city culture for a high level. Characteristic city culture is not only the base of city tourism activities, but also the source of city tourism destination. This paper starts from city culture image building and study of related document of the Asian Game, to discuss correlation problems of city tourism and city image building.Combined with the data analysis,this paper discusses the development of urban tourism city culture should be how to build it. 

Key Words：City culture；urban tourism；the Asian games

　　　城市旅游是指发生在城市范围内各种游乐休闲活动的总称，是指旅游者在城市中的所有物质与精神消费活动。城市旅游必然以城市为依托，所有的旅游活动的开展与进行都是围绕城市来进行的。因此，城市旅游多发生在经济发达、文化繁荣的大城市中。城市旅游是以商务会议、探亲访友、文化修学、观光购物以及游乐休闲为目的的旅游活动。在国内，以上海、北京、广州、深圳为首的大都市是城市旅游较发达的地方。