摘要：体验经济的旺盛生命力，为消费活动带来了蓬勃的发展潜力。作为体验经济重要舞台的旅游业，也呈现新的发展模式。体验型旅游是体验经济时代旅游消费的必然需求，体验型旅游的探索与发展，将为旅游业带来更大的发展前景。

　　　本文根据体验型旅游的发展需求，同时针对潮州旅游存在的传统局限，提出以体验经济的视角发展潮州旅游，树立起潮州的旅游体验品牌，在旅游的食、住、行、游、购、娱六要素中融入特色体验，充分展现潮州的文化底蕴和民俗特色，满足游客的体验需求，以体验型旅游带动潮州的跨越式发展。

关键词：体验，潮州旅游，文化，发展

Abstract：The experience economy strong vitality, brought to the consumption activities of the booming development potential. As an important stage of the tourism industry in the experience economy, and also presents the new development model. Experienced tourism is the experience economy era inevitable tourism consumption demand, exploration and development of tourism experienced, will bring greater for tourism development prospects.

　　　In this paper, according to the development of tourism experienced demand, but according to the existing traditional development of chaozhou tourism limitations, and put forward the experience economy from the point of view of chaozhou tourism development, set up the brand of chaozhou tourism experience, travel in the food, housing, transportation, traveling, shopping, entertainment, six elements into characteristic experience, show adequately chaozhou culture background and folk features, meet the demand of the tourist experience, with experienced tourism will of chaozhou great-leap-forward development.

Key Words: experience, chaozhou tourism, culture, development

　　　体验型旅游是体验经济的产物。体验经济时代，旅游者的消费心理由绝对理性逐步向理想化转变，甘愿为了获得某种美妙的感受而付出更为高昂的代价，所以体验型旅游具有更高的利润空间。同时，因其处于旅游者需求的高级层次，体验旅游中的感知价值远远高于旅游者的心理期望价值，可以带给旅游者充分的满意感，是体验型旅游长足发展的坚实基础。

　　　与传统观光旅游相比，我国的体验型旅游正处于开发探索阶段，有很大的创造和发展空间；与传统的旅游需求相比，我国旅游者对旅游体验的需求程度不断提高，不再满足于走马观花式的到此一游，而是更加注重在旅游中获得的体验；与处于体验型旅游发展前端的西方发达国家相比，我国急需开创旅游体验产品吸引游客。随着体验经济浪潮的到来，体验式旅游必定将成为中国旅游业发展的新模式。