摘要:近年来，随着中国网民数量的增长和简约理念在互联网的迅速蔓延，搜索引擎作为目前信息分类最全，关注人群最多的信息检索系统，自然而然成为商家们寻找商机、建立客户群的媒体工具之一。那我的研究问题就在于如何实现搜索营销这样一种概念渗透进中小型企业。以客户案例的实际数据来研究我们搜索营销在实际操作中如何帮助到我们传统意义上的档口销售模式。而文中的“深圳森诺照明有限公司”就是非常典型的走搜索营销路子的企业，在这样一个以前走传统档口模式起家的企业例子上，我们更多的看到了搜索营销的大势所趋。在中国，超过4亿的网民使用过搜索引擎，这不得不说是一个巨大的商机。而面临出租房房价的持续高温，不少实体店商家毅然选择了搜索引擎这样一个更新快、覆盖人群范围不亚于媒体的网络工具。在短短关键字符里，却可以精炼的表达信息和抓取信息。而且可以通过图片、视频加以修饰推广内容。充分展现了其商机的可操作性和令人看好的前景。

关键词：SEM，搜索引擎营销，媒体

Abstract:In recent years, with the growing number of Chinese Internet users and the simple concept was rapid spread in the Internet. Search engine as the information retrieval system which is the classification of the most complete information and the most people pay attention to it. Naturally search engine become one of the media tools which bussinessmen looking for business opportunities and building customer base.

　　　In China, there are more than 400 million Internet users used search engine, which had to be a huge opportunity. And with the rising rental prices, many store choose search engines such an update quickly, and covrage of population range are better than network tools of media .In just the keyword, it not only can be refined to express and catch the information. But also through pictures, videoto describe the content. Adequately demonstrated its opportunity and wonderful prospects.

Key word: SEM，marketing，medium