【摘要】 随着我国社会经济的发展状况以及消费环境的变化，人们的消费心理也发生的很大的变化。大学生作为社会的特殊消费群体，已逐渐成为消费市场中不容小觑的一股力量，随之而来的大学生消费问题也成为媒体报道和社会讨论的热点。了解当代大学生消费心理现状，引导大学生科学合理消费，形成正确的消费观实有必要。本文在首段对消费心理的内涵进行阐述，意在让大家更为了解消费心理；紧接着介绍了常见的大学生消费心理特点；然后通过调查问卷的方式分析出大学生的消费现状以及消费心理存在的问题；接着道出大学生消费心理的影响因素，最后从自身、家庭、学校、社会四方面给出合理化建议。

【关键词】  大学生； 消费心理； 心理特征； 引导建议

Abstract: With the development of China's soc io-economic status and consumption environment, people's consumption psychology have happened great changes. College students as a special consumer group of the society, has gradually become the important force in the consumer market, the consumption of college students problems has become a hot spot in media reports and social discussion. To understand the consumption of contemporary college students psychological situation, guide students to scientific and rational consumption, to form the correct view of consumption is necessary. This paper described in the first paragraph of connotation of consumer psychology, to let you know more about the consumption psychology; then introduced the features of their consumption psychology common; and then through the questionnaire and analyzed the problems of consumption of college students and consumer psychological problems; then the influence factors of College Students' consumption psychology, finally from their own, family, school, society four aspects gives reasonable suggestions.

Keywords: College students; Consumer psychology; Psychological peculiarity; Guiding suggestions