摘要：本创业设计方案主题是计划在韶关开一家小猪班纳的儿童服装店。

　　设计通过研究各童装加盟店的特色，对小猪班纳品牌的调查、评价和认可，以及整体店铺的装修、服装设计及品牌效应，过程中了解到该品牌深受广东消费者的喜爱。

　　项目设计首先对韶关当地各个区域的儿童做了一份调查，并分析当地对童装品牌的需求。随着韶关的经济发展，当下儿童的父母也是70年代末到80年代的人，他们从小生活在物质不怎么缺乏的年代，对购物有自己一定的品味，所以对选购自己孩童的服装也有很高要求。此意义在于研究当下童装市场份额，和调查目前消费者的消费习惯。

　　本设计选定小猪班纳这个全国十大品牌之一的服装店作为加盟店，在落铺选址上根据实地考查作出决定，并对前期预算与年利润（根据其他店铺的参考与商场目标客户人流比例）提出了有效数据。在营销策略做了详细规划，并加入了利用互联网资源加大店铺营销推广的措施。

关键词：童装店，小猪班纳，童装市场

Abstract：This design solutions will open a pepco children's clothing store in shaoguan.Firstly,to understand the domestic children clothing market  condition, and domestic brand distribution and sales.Analysis the advantages and disadvantages of napa stores.To pepco, class have a comprehensive understanding of, and deeply guangdong people love it.Each area of shaoguan local children do a survey and analysis of the needs of children's clothing brand local.Along with the economic development of shaoguan, the children's parents also is at the end of the 70 s to the 80 s.They are living in a material from not how the lack of time, to shopping have their own must taste,So for the choose and buy their children's clothing is also high requirements.The design on the selected the pepco the ten brand of brand, and to spread the site selection and fall budget and profit and marketing strategy to do the detailed plan.

Key Word: children's clothing store, Pepco,children's clothing market