摘要：从近几年来看，新媒体的疾速发展对当代大学生的思想政治教育工作形式和内容都提出了更高的要求,各种影响也接踵而来，新媒体的发展为当代大学生思想政治教育工作创造了新语境，高校思想政治教育者也在新媒体迅速发展的社会背景下面临着多重的挑战，正因如此，国家和政府应加强对新媒体以及大学生思想政治教育的立法和引导，社会力量应积极打造自媒体平台，高校应增强利用新媒体提高思想政治教育的能力，同时也要加强在新媒体环境下大学生的自我教育。

关键词：新媒体；大学生；思想政治教育；创新

Abstract:In recent years, with the rapid development of new media ,contemporary college students' Ideological and political education needs to improve its form and content of work,and the effects also turn up. The development of new media creates a new context for contemporary college students' ideological and political education, the ideological and political educators are faced with multiple challenges. Because of this, the state and the government should strengthen the legislation and guidance of the new media and the ideological and political education, social forces should actively build a self media platform, colleges should strengthen the ability of the  use of new media to improve ideological and political education,and students also need to strengthen the self education.

Key Words: new media; college students; ideological and political education; innovation